The project was all about making a can of sardines cute and appealing. We chose a bold color scheme with a subtle use of illustration and used them throughout the logo and package design. This personal, modern approach turns every ‘Sea Pride’ can into a fisherman’s story waiting to be told.
This is a go at reimagining an outdated logo for a Romanian brand that has years of tradition behind it. The solid lines add a modern touch and make the character friendly and instantly recognizable. As with all our designs, we went through many iterations till reaching a final design we were happy with.