{"id":840,"date":"2015-07-28T14:16:27","date_gmt":"2015-07-28T14:16:27","guid":{"rendered":"https:\/\/wecodepixels.com\/?p=840"},"modified":"2022-01-07T13:07:23","modified_gmt":"2022-01-07T13:07:23","slug":"designing-a-music-label-logo","status":"publish","type":"post","link":"https:\/\/wecodepixels.com\/designing-a-music-label-logo\/","title":{"rendered":"Designing a music label logo"},"content":{"rendered":"

\"Sound&Sight<\/a><\/p>\n

 <\/p>\n

Hi, Razvan here!<\/p>\n

I worked on a personal project were I created album covers for artists spanning various genres of music such as folk, pop\/electronic, and rock\u00a0and since I wanted my design to be as detailed as possible I needed\u00a0a logo of\u00a0a music label to use on promotional materials like CDs and posters. This was something that I had been wanting to do for a while so I ended up being quite picky and took my time in choosing the final draft.<\/p>\n

I started by trying to find a name that would reference the artistic aspect and move away from big-business type names; Fueled By Ramen<\/a> always stuck in my mind as a name that brings the artists closer to the label.\u00a0I tried to think about how visual and musical creativity are connected and can inform each other.\u00a0I decided to base the\u00a0name on the phrase ‘sight and sound’ because of its melodic alliteration but that changed to ‘Sound&Sight<\/strong>‘ when I realized the music was pivotal in developing the style and content of the covers and that should come first.<\/p>\n

 <\/p>\n

\"Hand-drawn<\/a><\/p>\n

 <\/p>\n

I started sketching things out on paper, playing around with various visual metaphors for the name and the relationship between the two senses. At this stage, I was more concerned with form and space than with accurate rendering and I already knew I wanted something\u00a0synthetic\u00a0and understated, almost scientific: wave forms or abstract marks.\u00a0I stayed away from a heavily textured, grungy line because I\u00a0didn’t want the logo to be pigeonholed as supporting a specific genre of music.<\/p>\n

 <\/p>\n

\"Digital<\/a><\/p>\n

 <\/p>\n

Eventually I settled on\u00a0the sketch that combined symbols of both senses and created different versions in which I balanced visual cues and simplicity, searching for the most effective and coherent pairing. Although I usually try not to use an image that illustrates the text too closely (like Chip Kidd talks about in this great TED Talk<\/a>), in this case I felt that the image was witty enough to catch the viewer’s attention and brought new meaning to the name.<\/div>\n

 <\/p>\n

Below you can see a few mockups I used in order\u00a0to test the final result and how the logo would fare at smaller sizes on less-detailed mediums.<\/div>\n

 
\n\"Sound&Sight<\/a><\/p>\n

\"Sound&Sight<\/a><\/p>\n

\"Sound&Sight<\/a><\/p>\n

 <\/p>\n

\"Sound&Sight<\/a><\/p>\n

 <\/p>\n

This is the back cover of one of the albums, featuring the logo for the Sound&Sight Production Company<\/strong>. It’s channeling a retro feel that goes well with the blues-rock band I had in mind and the clean, restrained logo fits in while maintaining its versatility and modern look.<\/div>\n
<\/div>\n

 <\/p>\n

Thanks for reading!<\/div>\n","protected":false},"excerpt":{"rendered":"

Hi, Razvan here! This is a personal project I worked on where I created album covers for artists spanning various genres of music such as folk, pop\/electronic and rock and since I wanted my design to be as detailed as possible I needed a logo of a music label to use on promotional materials like CDs and posters. This was something that I had been wanting to do for a while so I ended up being quite picky and took my time in choosing the final draft.<\/p>\n

I started by trying to find a name that would reference the artistic aspect and move away from big-business type names and I tried to think about how visual and musical creativity are connected and can inform each other. <\/p>\n","protected":false},"author":1,"featured_media":896,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/wecodepixels.com\/wp-json\/wp\/v2\/posts\/840"}],"collection":[{"href":"https:\/\/wecodepixels.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wecodepixels.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wecodepixels.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wecodepixels.com\/wp-json\/wp\/v2\/comments?post=840"}],"version-history":[{"count":45,"href":"https:\/\/wecodepixels.com\/wp-json\/wp\/v2\/posts\/840\/revisions"}],"predecessor-version":[{"id":4178,"href":"https:\/\/wecodepixels.com\/wp-json\/wp\/v2\/posts\/840\/revisions\/4178"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wecodepixels.com\/wp-json\/wp\/v2\/media\/896"}],"wp:attachment":[{"href":"https:\/\/wecodepixels.com\/wp-json\/wp\/v2\/media?parent=840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wecodepixels.com\/wp-json\/wp\/v2\/categories?post=840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wecodepixels.com\/wp-json\/wp\/v2\/tags?post=840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}